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Basic Concept #35: Make Sure You Add Value

You’re in back-to-back meetings all day. Your calendar is packed. Your inbox is overflowing. You’re responding to requests, attending updates, weighing in on decisions, participating in discussions. You’re busy, visible, engaged.

But at the end of the day, ask yourself this: What value did I actually add?

Not what meetings did you attend. Not how many emails did you send. Not how busy you were. What specific value did you create that wouldn’t have existed without your involvement?

I learned this lesson during a particularly brutal week when I realized I’d attended fourteen meetings, sent and received countless emails, and participated in endless discussions, but struggled to identify what I’d actually accomplished. I was exhausted, everyone knew I was working hard, but when I honestly assessed my contribution, the results were disturbing.

Tuesday’s project review meeting: I offered opinions on three different initiatives, but my input didn’t change anyone’s approach or improve the outcomes.

Wednesday’s budget discussion: I asked several questions and voiced concerns, but the conversation would have reached the same conclusions without me there.

Thursday’s strategy session: I participated actively, shared my perspective, and felt engaged, but realized later that I was mostly echoing points others had already made more effectively.

The wake-up call came Friday afternoon when my manager asked me to summarize the week’s key accomplishments for our team update. I sat staring at my screen, realizing that despite being incredibly busy, I couldn’t point to anything specific that was better because of my involvement.

This isn’t about working harder. It’s about working with intention to create genuine impact.

Most people confuse activity with productivity, visibility with usefulness, participation with contribution. They mistake motion for progress, presence for value creation. Being busy feels productive. Being needed feels important. Having opinions feels valuable. But none of these things actually create value.

Activity is doing things. Value is making things better. Visibility is being seen. Value is being useful. Participation is being involved. Value is improving outcomes.

The professionals who build meaningful careers aren’t necessarily the busiest ones. They’re the ones who consistently ask: “What specific value will this create? How will things be better because of my involvement? What unique contribution can I make that justifies my time and energy?”

They understand that in the end, you’re not judged by how busy you were. You’re judged by the value you created. And creating value requires being intentional about where and how you invest your limited time and energy.

Value isn’t self-defined. It’s determined by the people who benefit from your contribution. It’s measured by outcomes that wouldn’t have existed without your involvement. It’s demonstrated by problems solved, opportunities captured, and situations improved through your specific participation.

Every day should end with the ability to point to something valuable that exists because of your work. That’s how you build a career worth having.

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